Beauty Barrage is known for a culture in which employees “skip to work”.

Beauty brands are looking for ways to evolve, adapt and thrive without digging into their profits or relying on the staffer – that’s why Beauty Barrage exists.

Beauty Barrage has been at the forefront of the digital transformation of retail, leveraging its social media prowess and a team of micro-influencers.

Beauty Barrage’s Sonia Summers shares insights into the beauty industry’s well-educated customer.