How LYS Beauty is Winning in Retail with Beauty Barrage
Breaking into beauty retail is no easy task. For LYS Beauty, the journey to retail success required not just a strong brand and innovative products but also an expert retail execution strategy. That’s where Beauty Barrage came in. By leveraging in-store education, merchandising, and event activations, LYS Beauty was able to drive consumer engagement, build brand trust, and accelerate sales. Here’s how this dynamic partnership created a winning formula.
The Challenge: Navigating the Retail Landscape
Launching at a top retailer like Sephora is an exciting milestone for any beauty brand, but it comes with challenges. From managing supply chain disruptions to differentiating from established legacy brands, LYS Beauty had to ensure its presence was impactful. The pandemic added another layer of complexity—eliminating in-person product testing and shifting consumer behaviors in unexpected ways.
The Beauty Barrage Advantage: Expert In-Store Support
To overcome these obstacles, LYS Beauty partnered with Beauty Barrage, for our expertise in retail execution. Beauty Barrage provided a team of highly trained brand ambassadors who educated Sephora associates, created engaging in-store activations, and ensured a consistent brand presence across locations.
“Retailers have a vested interest in your brand’s success, so it’s crucial to collaborate and lean on their expertise.” – Tisha Thompson, Founder & CEO, LYS Beauty
By embedding Beauty Barrage ambassadors in Sephora stores, LYS Beauty ensured that customers not only discovered the brand but also understood its clean beauty mission and product benefits.
Creating Memorable Shopping Experiences
In today’s competitive beauty space, experiential retail is key. Beauty Barrage helped LYS Beauty execute Animation Station events, where shoppers experienced hands-on makeup applications, received product education, and engaged with Beauty Barrage’s expert ambassadors. This initiative increased trial, strengthened consumer trust, and encouraged purchases.
The Power of Education: Building Trust & Sales
Beauty Barrage goes beyond traditional field teams by focusing on education-driven selling. By providing ongoing training to ambassadors and retail associates, the team ensures that every in-store interaction is meaningful. For LYS Beauty, this approach meant that shoppers not only bought products but also became long-term customers.
“Scaling a beauty brand requires more than just great products—it takes education, marketing, and the human touch at retail.” – Sonia Summers, Founder & CEO, Beauty Barrage
Results: Growth & Retail Expansion
Since partnering with Beauty Barrage, LYS Beauty has expanded its retail footprint and strengthened its brand presence. The collaboration has led to increased sell-through, deeper consumer engagement, and a strong relationship with Sephora’s retail teams.
Key Takeaways for Brands Looking to Succeed in Retail
✔ Retail Execution Matters – In-store strategy is just as crucial as product innovation.
✔ Education Drives Conversion – Knowledgeable staff boosts brand credibility and sales.
✔ Experiential Retail Works – Interactive events deepen consumer relationships.
✔ Partnerships Are Key – Collaborating with retail experts maximizes success.
Ready to Elevate Your Brand’s Retail Presence?
At Beauty Barrage, we help brands thrive at retail by providing expert support, strategic education, and immersive experiences. Contact us today to learn how we can help your brand stand out in-store!
This story originally appeared in WWD. Read the full article here:
https://wwd.com/business-news/business-features/secret-weapon-lys-beautys-retail-arsenal-1236348439/