How Beauty Barrage Helped Kérastase Bring Luxury Haircare to Sephora

Expanding into retail is a pivotal moment for any luxury beauty brand. While it opens doors to new customers, it also presents a challenge: how do you translate a brand’s professional expertise into a retail environment where direct stylist recommendations aren’t readily available?

For Kérastase, a globally renowned luxury haircare brand trusted by professional stylists, the answer lay in a strategic partnership with Beauty Barrage. By leveraging Beauty Barrage’s expertise in retail training, sales support, and in-store engagement, Kérastase successfully expanded into all Sephora locations while maintaining its professional salon heritage.

Bridging the Gap Between Salon and Retail

Kérastase has long been synonymous with salon-quality haircare, with many customers first discovering the brand through their hairstylists. However, when the brand entered Sephora, it needed a way to ensure store associates could provide the same level of expertise as professional stylists.

That’s where Beauty Barrage made the difference. By training Sephora Beauty Advisors, providing in-store sales support, and executing elevated merchandising strategies, Beauty Barrage helped Kérastase seamlessly transition into retail while maintaining its prestige positioning.

How Beauty Barrage Drove Kérastase’s Success at Sephora

1. Expert-Led Retail Training
   Beauty Barrage ensured that Sephora Beauty Advisors received in-depth product education, empowering them to confidently recommend Kérastase’s solutions to shoppers. This knowledge helped bridge the gap between salon expertise and the retail experience.

2. In-Store Engagement & Sales Support
   With Beauty Barrage’s retail specialists in Sephora stores, Kérastase gained a dedicated team to drive sales, engage customers, and enhance product visibility—key factors in boosting conversions.

3. Seamless Brand Execution
   From merchandising to in-store events, Beauty Barrage helped Kérastase maintain a luxury, high-touch experience, ensuring the brand’s presence at Sephora felt just as premium as in a top-tier salon.

A Partnership That Delivers Results

The numbers speak for themselves—since partnering with Beauty Barrage, Kérastase has exceeded sales expectations and expanded into all Sephora doors. This success underscores the power of in-store expertise and strategic retail support in the competitive beauty space.

Want to Elevate Your Retail Presence?

Kérastase’s success at Sephora highlights the importance of education, brand storytelling, and in-store engagement in driving sales. If you’re looking to scale your beauty brand in retail while maintaining your identity, Beauty Barrage can help.

💡 Contact Beauty Barrage to learn how our expert team can support your growth and ensure your brand thrives at retail.

This story originally appeared in WWD. Read the full article here:

https://wwd.com/business-news/business-features/beauty-barrage-shelf-life-1236188345/