Elevating Retail Merchandising: How Beauty Barrage Helped Grande Cosmetics Shine In-Store

For beauty brands, achieving shelf presence that converts is just as critical as online visibility. While Grande Cosmetics has built a loyal following with its award-winning products—most notably the viral GrandeLASH-MD serum—maintaining a flawless in-store shopping experience comes with unique challenges.

That’s why Grande Cosmetics partnered with Beauty Barrage, a leader in retail execution, to ensure its products were beautifully merchandised, well-stocked, and seamlessly displayed across retail locations.

The Merchandising Challenges

Despite its strong brand presence, Grande Cosmetics faced common in-store hurdles:
✅ Stockouts & misplaced products – Small beauty products are easy to displace, leading to lost sales opportunities.
✅ Merchandising inconsistencies – Missing testers and marketing materials created an uneven shopping experience across stores.
✅ Lack of real-time visibility – With a national retail rollout at Ulta Beauty, tracking execution across hundreds of locations was a daunting task.

How Beauty Barrage Transformed the Retail Experience

Beauty Barrage stepped in as a strategic partner, ensuring a seamless nationwide merchandising rollout at Ulta Beauty. Here’s how:

🔹 Hands-on retail execution: A dedicated team visited 100+ stores to assess fixture setup, product placement, and in-store compliance.
🔹 Real-time feedback loop: Using a structured reporting system, Beauty Barrage provided detailed insights on store-level execution.
🔹 Proactive problem-solving: By consolidating data, Grande Cosmetics swiftly addressed challenges, improving its merchandising strategy.

The Results: Merchandising That Drives Sales

By leveraging Beauty Barrage’s in-store expertise, Grande Cosmetics achieved:
✨ Enhanced brand visibility – A polished, organized retail presence that attracts shoppers.
✨ Stronger retail partnerships – Proactive issue resolution strengthened retailer relationships.
✨ Increased agility – Real-time data allowed for quick action on merchandising inconsistencies.

Why Strategic Merchandising Matters

"It takes a village to build and sustain a brand." – Sarah Liriano, Senior Director of Global Sales, Grande Cosmetics

Merchandising isn’t just about aesthetics—it directly impacts sales and brand perception. With Beauty Barrage’s expert field team, brands gain the hands-on support they need to stay competitive in the ever-evolving beauty retail space.

📩 Looking to optimize your brand’s in-store execution? Let’s chat to explore how Beauty Barrage can elevate your retail presence!

This story originally appeared in WWD. Read the full article here:

https://wwd.com/business-news/business-features/beauty-barrage-shelf-life-1236188345/